I typically don't do reviews but felt I needed to for those out there that have very dry, flakey lips and were searching for a great product but were unsure about this one. My lips are always dry and, to make matters worse, I'm a "picker". If there is a dry piece of skin on my lips, I bite it and pick it until it comes off which often results in tenderness and bleeding. This product however has cured my lips! My lips are plump, soft and the texture is smooth. It's amazing! I do agree, the product is very thick and sticky compared to other lip products I've used but I put it on right before I go to bed and I wake up with it still on my lips and they are smooth, moisturized, plump and soft . For reference, I've tried many products to try and achieve these same results......Image Skincare Ronert MD restoring collagen lip enhancement, Image Ormedic lip enhancement complex, Hanalei lip therapy, Laneige lip masks (which I love and use now during the day), Lanolips 101 ointment, and of course Carmex and good ole chapstick. NOTHING has compared! If you are on the fence about this product...try it, you will not be disappointed!