Dear Valued Revision Skincare® Partner,
Greetings from Dallas! For 30 years, Revision Skincare® has been committed to providing dermatologists, plastic surgeons and estheticians with clinically proven, high-performing, innovative skincare solutions - developed and manufactured in our Texas based facilities.
The Revision team has been hard at work executing on our mission of Making Skin More Healthy And Beautiful so that our partnership together, and your business, continues to grow. We believe strongly that patients obtain the best skincare results while working directly with medical professionals, and we are focused on reinforcing this connection in everything we do.
The purpose of this communication is to provide a brief business update, and to clarify the intent behind two recent strategies deployed by Revision to ensure you are receiving the most accurate information.
So far in 2018, Revision has made several exciting announcements designed to improve patient skincare outcomes, increase revenue for our partners, and to enhance patient traffic in the office. These include:
o The launch of Intellishade TruPhysical, a highly innovative 5-in-1 product that took 10 years to bring to market
o The launch of a refreshed, e-commerce enabled website where every sale is credited to an authorized Revision Skincare professional
o A listing with Amazon Professional Skincare designed to curtail the unauthorized sale and discounting of Revision products online
o The launch of 5 market disruptive and procedure pairing Trial Regimens – sold exclusively through authorized Revision Skincare professionals
o The enhancement of DEJ face and eye cream with prebiotic technology addressing the health of the skin’s microbiome, another industry first
o A successful procedure pairing study of DEJ face cream with radio frequency micro-needling
o The announcement of a new product - DEJ Night (with Retinol) - launching in Q3
o The expansion into several international markets to increase brand awareness globally
We continue to make significant investments in clinical studies, our growing pipeline of new products, account facing support programs and our R&D and manufacturing facilities, so you have new options and innovations for your patients, that benefit you as an authorized Revision Skincare professional.
Clarifying Recent Strategies
As mentioned above, we recently launched a newly refreshed, eCommerce enabled website at
The rationale behind this decision is simple – to build even stronger partnerships with, and create more value for, our authorized partners. Every sale made on RevisionSkincare.com is credited to an authorized Revision Skincare professional. No exceptions.
Other key benefits of this new offering to you as an authorized partner are:
o The ability to offer, and receive financial credit for selling, the entire Revision catalog, not just those products carried in office
o The opportunity to capture every patient reorder of Revision products to improve profitability
o The guarantee that every product purchased online is authentic/genuine to ensure product efficacy and patient satisfaction
o The connection to reach the “digitally connected consumer” to increase patient traffic flow
o The advantage of product pricing at full MSRP with no discounting to prevent lower price points outside of the office
Revision is committed to using the new site as a tool to drive consumers to the offices of our authorized professionals because when you win, we win. We will be investing in further enhancements over the coming months to support this behavior. In addition, we will continue to offer certain products exclusively through our authorized professionals and not online.
Earlier this year, as part of our corporate anti-diversion strategy, Revision listed on Amazon’s Professional Skin Care channel. The rationale behind this decision was to a) eliminate online price discounting and,b) gain control over the sale of unauthorized, counterfeit and expired products.
We have now successfully removed all other sellers of Revision Skincare products on Amazon and are focusing our efforts on addressing remaining unauthorized offenders including WalMart.com and SkinMedix.com, among others.
Year to date, we have:
o Shut down 15 accounts that were caught illegally diverting product online
o Implemented new internal processes aimed at prevention and early identification
o Invested in new track and trace technologies that will be incorporated in late 2018
o Worked with our outside attorneys to send multiple cease and desist letters and explore other legal recourse
While we have made progress, we understand there is much work remaining, and we are committed to spending the time and resources to cleaning up this real issue. Having discounted, adulterated, counterfeit and expired products online damages our brand and our professional heritage.
Our Success is Based on Your Success
In closing, I wanted to reiterate a few items that remain core to Revision Skincare:
o Our vision is to be the market leader in delivering innovative, high quality, effective skincare solutions used, sold and recommended by skincare professionals
o Our commitment is to always remain a physician-dispensed brand; therefore, our strategies are 100% focused on delivering meaningful solutions that bring value to our authorized professionals
o We will continuously work with our authorized professionals to develop strategies to address and capitalize on the complex, ever-changing eCommerce marketplace
o We remain steadfast in our efforts to remove all unauthorized online sellers of Revision Skincare products
o We will not price below MSRP on any online channels we control
For more information you can contact me, Ray Canole (Chief Commercial Officer) or Tracy Dahms (Vice President of Sales) directly at (469) 499-0018.
Revision greatly values your partnership and feedback, and we look forward to introducing more innovative and exciting developments in the second half of 2018.
President and CEO